Four paths to success

There are four ways to successfully compete in the market. This article describes them and explains how they can be applied to eSports.

1. First!

The first way - that probably comes to mind and is obvious to most - is to claim first place. However, this is not about being on the winner's podium, as you might assume. It is often more about being the first to discover and apply new strategies. Of course, it can also mean being the first team or person to make a name for themselves in a new game title.

Example

In a "Multiplayer Online Battle Arena" (MOBA), e.g. League of Legends, Dota 2, Heroes of the Storm or Smite, it could mean that you are the first to find and use synergies between certain champions, heroes, characters, ... (you name it). In "first-person shooters" (FPS), e.g. CounterStrike: Global Offensive (CS:GO), Valorant, Battlefield or Call of Duty, it could be that you are the first to discover and use certain positions that you can only reach with the help of a team member, for example.

2. Best!

The second way is viable if you have not managed to be the first one(s). In that case, hopefully, one is better than everyone else in terms of implementation. It can therefore also mean that one uses the training sessions better and more efficiently.

Example

An example of "being the best team in the world" is the CS:GO team from Astralis. Just like other teams, the players use their equipment round per round - but often better than others.

3. Faster!

The third way is about speed. If you are neither the first nor the best, one possible idea is to focus on the speed of implementation and adapt new aspects, for example changes through an update, faster than everyone else.

Example

When a new "hero" is integrated into the game, for example in games like Valorant, Overwatch, or Paladins, you learn how to exploit their abilities or vulnerabilities faster than others.

4. Cheaper!

The fourth way is probably more theoretical. It's about being able to offer your product - for example advertising space as an organization - more favorable than others. In practice for eSports, it means on the one hand that you cannot offer your own advertising space at the same prices as a "Tier X" team/player than as the "Tier 1" teams/players. On the other hand, it also means that you offer a cost-effective ground for companies or organizations that want to get into eSports, in order to generally get an impression of the eSports market.

Would you like to know more about positioning & success? 📧 Get in touch!